COVID Couples are changing the wedding industry forever
and here's why...
Despite enduring all that 2020 has thrown at us, we’re heading into 2021 with COVID still in the forefront of our minds and most of my wedding couples are crossing their fingers hoping to still have the wedding day of their dreams despite the ongoing pandemic.
After enduring a year of reschedules and downsized weddings, couples getting married during this time are so extraordinary, and here’s why:
1. You value having a healthy marriage over having a successful wedding.
At the very core, your wedding day is about marrying the person you love and want to spend the rest of your life with. Everything that comes after that is just a bonus. COVID couples have seen the grandios dreams they have for their wedding day get ripped away from them and still show tenacity to make a commitment to their partner! They’ve accepted the fact that they may never have the wedding that they once desired and they persisted regardless.
And hey, spending months of quarantine with someone is no joke. If you can make it through that without throwing in the towel, you can make it through anything.
3. You are innovative and unique.
Couples that are being affected by COVID restrictions are thinking outside the box. When venues close down, they change their plans to intimate backyard weddings or elopements in the mountains. They figure out ways to adhere to social distancing guidelines and mask requirements. When guests aren’t able to fly into town, they embrace technology, live-streaming the ceremony to Facebook or face-timing Grandma and Uncle Bob during their reception. I’ve even had couples ask their family who can't make the wedding to record video messages to play during the ceremony.
4. They’ve changed the wedding industry forever.
Before the pandemic, the average cost of a Colorado Wedding was $30,000 (according to The Knot). Society has put a lot of pressure on weddings - some people dream about their wedding days their entire lives!
But couples getting married during the pandemic have had to reevaluate their priorities. Aspects of their wedding that they once saw as non-negotiable have become insignificant due to the pandemic. More couples are scheduling their weddings on weekdays, splitting their ceremonies and receptions to two different days, and changing their formal attire to whatever the heck they want! They’re investing less money into their wedding dates, and instead investing lots more love, authenticity, and care - which I’ll take any day.
The pandemic has shown us the value of human connection with the people we love the most and COVID couples are leading the way.